Trying to climb the digital experience software ladder and knock off Adobe at the top? San Francisco-based Optimizely received a $50 million Series D boost from Goldman Sachs in 2019 to increase its total funding to $200 million last summer. Key findings from Episerver’s recent survey of 4,500 consumers about their online shopping habits and expectations. NASHUA, NH — Episerver, a customer-centric digital experience company, has signed a definitive agreement to acquire B2B commerce provider Insite Software.The deal continues Episerver’s momentum heading into 2020 after the company’s November 2019 acquisition of content personalization and analytics company Idio and its December 2019 hiring of longtime SAP executive Alex Atzberger as CEO. A business move more so than a technology acquisition? ... Episerver Ascend 2019 brings together a community of digital marketers, developers, and eCommerce leaders to share their strategies for driving growth through digital transformation. Privacy Policy. “Whether it is through record revenue or reimagined digital experiences, their contributions do not go unnoticed. Since 2016, Adobe (four), Episerver (three), Acquia (three), Salesforce (four) and Sitecore (two) each have been active in M&A trying to expand their technology software suites. Adobe aside, Guseva said that although testing and optimization are almost table stakes in the current DXP market, at the same time many organizations are not utilizing this functionality to its fullest potential. This is still a future vision, of course, but increasing the scope of testing and analytical capabilities is a critical step to getting there. Customers will be able to drive evidence-based digital experiences, he added. December 16, 2019 Episerver Acquires Insite Software. “Paired with previous, relatively recent acquisitions, the Optimizely acquisition helps Episerver expand its DXP story even further and make it more compelling,” said Irina Guseva, senior director and analyst for WCM (Web Content Management) and DXP (Digital Experience Platforms) for Gartner. View Episerver (www.episerver.com) location in New Hampshire, United States , revenue, industry and description. “Always be experimenting,” she said, “[This] is a critical best practice these days when it comes to digital experiences. With a finite capability to meet the demands of today’s “I want it now” consumers, retailers need to consider what matters most - is it speed, convenience or free delivery? Episerver continues to make strategic investments in product, marketing and customer programs to lead the digital experience space with its big bets in the four pillars of customer-centric digital experience paying off. We were also early adopters of Episerver’s Experience-Driven Commerce go-to-market messaging. DW Experience Conference Lists Featuring This Company . In 2019, Annex Cloud most notably helped D’Addario re-launch their loyalty program on the Episerver platform with a more robust B2B Customer loyalty and customer referral program. From innovative implementations to investments in expertise, 15 Episerver partners were recognised for their epi-centric accomplishments over the last year. The deal continues Episerver’s unparalleled momentum heading into 2020 after the company’s November 2019 acquisition of content personalization and analytics company Idio and its December 2019 hiring of longtime SAP executive Alex Atzberger as CEO.read more Read more about us or learn how to advertise here. Optimizely’s addition “dovetails beautifully with ecommerce,” Greenberg said, “when you view it as an interaction engine in which transactions become a subset of interactions, which is what ecommerce 21st Century style is. Optimizely trailed Adobe and was classified in the “strong performers” class. Epi Partner Close-Up, Stockholm - Feb. 7, 2019. As part of the Episerver platform, Episerver Insight and Episerver Campaign are integrated to share data. To start a conversation about an upcoming project simply call us on 0161 946 0000. “The Optimizely acquisition certainly addresses a broader scope of digital interactions than Episerver had on its own,” France said. “The 2019 class of Episerver EMEA and Local Partner of the Year winners, highlight the breadth of experience and creativity our partner network brings to Episerver customers across the globe,” said Dominic Citino, Vice President, Partnerships at Episerver. Episerver identified this issue and enhanced its DXP offering with the purchase of Idio at the end of 2019. Optimizely’s story on its own had become relatively commoditized, but Episerver offers a fuller picture and fuller breadth of digital experience capabilities, she said. Episerver™, the customer-centric digital experience company, has signed a definitive agreement to acquire B2B commerce … As one of only 57 EMVPs in the world and one of only 18 EMVPs that reside in the United States, I was honored to attend this event. By continuing to browse the site you are agreeing to our cookie policy. Read More. Maginus won one of two possible UK awards. 1 MB. Both companies placed a strong emphasis on APIs and microservices which should facilitate the process. “Our award-winning partners and their peers help organisations use Episerver Digital Experience Cloud™ to create seamless, standout customer experiences. Episerver already has a lot of intelligence and content capabilities in place, and Optimizely falls quite nicely on top of that in getting closer to that Holy Grail of getting just the right experience at just the right time to just the right person, wherever they are in their customer journey.”. Case in point: Adobe, which through Adobe Target offers impressive target and testing capabilities, Forrester researchers reported in the Forrester Wave for Experience Optimization Platforms published June 20, 2018. We also have a Reader Advisory Board. The EMEA Partner of the Year Awards, Local Partner of the Year and Local Innovator of the Year awards were given across six regions in both categories. And Episerver presumably has the capital: it was acquired two years ago for $1.16 billion by Insight Venture Partners. In December 2019, Episerver signed a definitive agreement to acquire B2B commerce provider Insite Software. Catering to the unique needs of this underserved market, Insite helps manufacturers and distributors transform their businesses through its purpose-built solutions, deep domain expertise, and strong emphasis on customer success and collaboration. When Episerver acquired Insite in December 2019, best-in-class B2B commerce capabilities met a leading Digital Experience Platform. We were awarded UK/I Innovator of the Year thanks to taking an experience-first approach to complex, multichannel deployments for various premium brands during the year 2018. Episerver was a leader in the Gartner DXP report along with Adobe, Sitecore, Liferay and Acquia, but a strong performer in the Forrester DXP report with Sitecore while Adobe, Salesforce, Oracle and SAP took leaders honors. Customers increasingly want better digital experiences from B2B companies. But, in July, Optimizely admitted it laid off around 15% of its staff, or about 60 people, due to business impact of COVID-19. This powerful content personalisation and analytics platform enables Episerver to push forward its content intelligence and recommendations capabilities. “It’s also opening up further opportunities for both Episerver and Optimizely customers.”. Optimizely offers digital experience optimization technologies, including AI-powered personalization and experimentation, which encompasses A/B testing, multivariate testing and server-side testing. We do this by delivering class-leading Ecommerce websites that drive online growth and sales fulfilment solutions that facilitate next day delivery and customer service excellence. 2019 Gartner Magic Quadrant for Web Content Management ... +180% Mobile Revenue Improving user experiences across desktop and mobile. Marketing Technology News: TCS Records $5,586 Million in Revenue for Q3 2019; Trains 327k+ Employees in Digital Technologies. Episerver Doubles Down on North American and Underserved B2B Markets with Acquisition of Insite Software The industry-changing acquisition of Insite marks Episerver’s third major announcement in Q4. Episerver, offering a broad product portfolio for content management and digital commerce, has been positioned as a Leader in the report for the fifth year in a row. Events like Epi Partner Close-Up provide the perfect opportunity to praise and share their achievements from the previous year with their peers. “The move to guiding which actions to take — what to do next — requires a combination of testing and analytics capabilities as well as the expertise to interpret the results, providing not just insights but suggestions. And speaking of Adobe, the provider also beat Episerver in the Gartner Magic Quadrant for Personalization Engines published July 13 of this year. All rights reserved. A panel of Episerver judges decided the winners through meticulous reviews of revenue, projects, customer wins and other key metrics, with the winners being announced at the annual partners event which took place earlier this week in Stockholm. Why Episerver Why Episerver. Episerver App Marketplace › Find additional applications, integrations, add-ons, and connectors to Episerver that broaden users digital experience into a complete solution. We were awarded. “Episerver partners are critical not only to our success but our customers’ success as well,” said Cliff Hill, Vice President, EMEA & APAC Sales at Episerver. Principles of Standout Digital Experiences, 8 Signs That You've Outgrown Your Ecommerce Platform, Magento Commerce vs Open Source: 3 Key Factors to Consider. “It’s a positive for customers on both sides, especially since leadership has made clear that they plan to provide these capabilities both as part of a platform and as 'composable services,' which I interpret as individual offerings.”, Episerver CEO Alex Atzberger articulated a vision for Episerver to become an integral part of the day-to-day workflow of how content — and the digital properties and channels that transmit it — is created, according to France. Find out in Episerver’s new global survey. Terms of Use. Execution is the name of the game. As an Episerver Most Valuable Professional (EMVP), I was invited to attend the EMVP Summit that took place the days following Ascend 2019. This site uses cookies. Find related and similar companies as well as employees by title and much more. 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